The state of link building report 2021 Aira has published its state of link building report. They surveyed 150 professionals from the digital marketing industry. The goal was to identify the link-building approaches they use, and how they approach things like measuring link value, return on link building and so on. Here are some interesting screenshots …
Want to boost conversion? Make your CTA solution-based Get rid of CTAs that are service-based. Example of service-based CTA: Contact Us to get a free consultation. Instead, try to describe the solution that your product/service will offer. Example of solution-based CTA: Contact Us to learn how our marketing experts can help you grow your …
How to design Facebook images that get 131% more clicks Everybody wants to make small changes and see a big increase in conversions especially if you are pouring money in. Images are responsible for 75% to 90% of ad conversions. Ryan McCready from Venngage A/B tested a bunch of images on Facebook. He found that the …
Earn media mentions by giving journalists your product for free Getting media attention and reviews is important, but it doesn’t have to be hard. Give your product to influencers and journalists for free and request a review. When Airawear launched their product on Kickstarter, they got double their funding goal. The biggest reason for this …
Increase conversions by addressing hesitations in your CTAs Building trust takes time. But if people are hesitant to click your CTAs, a few simple words can often ease their minds. Boost conversions by addressing concerns in the button text. Before (and probably after) you build trust with people, they’re going to have some hesitations. …
The Unbundling of GSuite [SaaS Opportunity] Craigslist unbundling started in 2000s. 2010s & onwards is the time for GSuite & Microsoft Office unbundling. Now, SaaS brands are unbundling GSuite left & right. It’s been happening for years but Alphabet focus on advertising vs the GSuite has offered up vulnerability. This lack of focus brought many …
Grow your email list by adding a “little fella” to your blog A little added delight can go a long way, especially when that delight also pushes the needle for you in a measurable way. Consider a cutesy way to display your newsletter opt-in (like a little fella). Josh W. Comeau made nearly $600,000 …
Increase user acquisition by buying out your competitors’ contracts Long-term plans can make it hard to snag your competitors’ customers — even if your product is a better fit. Boost sales by buying out their contracts. If your competitors offer long-term plans, consider buying out their contracts. Zoom did this aggressively in the beginning, and it’s also …
12.44% more leads with a single input field Just because you can add half a dozen form fields to your LeadBoxes® doesn’t mean you should. Most marketers find that a more minimalistic approach to collecting leads’ data gets better results, but how low should you go? That’s likely to depend on the type of …
Use small interruptions in your copy to get readers to actually read it With the exception of your diary, you probably want people to read what you write. Boost completion rates and recall by strategically placing interruptions and hooks in your sales copy, blog posts, etc. People remember details of interrupted tasks 90% better than completed …
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