Month: May 2021

Copywriter Increased 9% to 15% Free Trial to Paid Plan Conversions

How working with a copywriter increased website conversion from 9% to 15% (free trial to paid)   First of all…every product is different so take what you will from this. Here’s what the founder learned: For context and to follow along, here’s the current landing page and the previous is here.  Encourage scrolling in one-direction (natural behavior) vs people clicking around menus and different …

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Subscription-Based Pricing Is Dead

Smart SaaS companies are shifting to usage-based models   In a usage-based model, expansion “just happens” as customers are successful and it also widens the top of the funnel.   HubSpot offered three subscription packages ranging in price from $3,000 to $18,000 per year for it’s first five years in business.  But it struggled with poor churn and …

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Instead of Offering a Percentage Discount, Offer 1 or 2 Months Free

Instead of offering a percentage discount, offer 1 or 2 months free   Long-term subscription plans help with cashflow and boost revenue. It’s common practice to incentivize these with a percentage discount, but you can get more takers by offering dollars or free months. When LOLA offered a percentage discount for a 6-month plan, people selected it …

Instead of Offering a Percentage Discount, Offer 1 or 2 Months Free Read More »

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