Why “Build an Audience First” is terrible advice If you want to start a business and your first step is building an audience, you’re doing it wrong. Building an audience first is like trying to make your home warmer by breathing hot air on your thermometer. It may read 70, 80, 96.8 degrees, but …
Do users prefer Google, Twitter, or Facebook authentication? Cruip tested it for 33K+ users. 70.97% of users preferred Google, 19.69% preferred Facebook and 9.32% signed up through Twitter. Here are the numbers: Total users: 33.999 Login via Google: 24.136 (70.99%) Login via Facebook: 6.695 (19.69%) Login via Twitter: 3.168 (9.32%) On-boarding a user without …
Why the photos matter more than the pixels There’s a little known company called Apple who do a great job of showing us why benefits always trump features. How do they show off the camera on their newest phone? Do they bang on about the number of pixels it has? Do they boast about the width …
How working with a copywriter increased website conversion from 9% to 15% (free trial to paid) First of all…every product is different so take what you will from this. Here’s what the founder learned: For context and to follow along, here’s the current landing page and the previous is here. Encourage scrolling in one-direction (natural behavior) vs people clicking around menus and different …
Copywriter Increased 9% to 15% Free Trial to Paid Plan Conversions Read More »
Think less, do more Netflix Co-Founder Marc Randolph said this in a Reddit comment: “Far and away, the thing that separates successful entrepreneurs from everyone else is a Predisposition to Action. They think less and they do more. The average time between when they have an idea and when they’ve figured out some way …
Lessons learned from analyzing changes on landing pages of successful companies According to the Breakthrough Advertising book, there are 5 different stages of customer awareness. These are: Completely Unaware: Prospects have a problem that they don’t fully realize and hence they are not looking for a solution. Problem-Aware: Your prospect knows they have a …
Smart SaaS companies are shifting to usage-based models In a usage-based model, expansion “just happens” as customers are successful and it also widens the top of the funnel. HubSpot offered three subscription packages ranging in price from $3,000 to $18,000 per year for it’s first five years in business. But it struggled with poor churn and …
5 ways to reduce customer churn Churn – the single word that stirs anxiety and panic if not a tiny heartbreak in many people who passionately build products. 1. Sketch a path for your customers through onboarding 40-60% of users who sign up for a free trial of your software or SaaS application will …
Content plays a role across the customer journey Content is not just an SEO post to rank on Google. That’s like defining sales as making some phone calls. Too many companies view content as a one-dimensional activity. Content is a key part of how your customers move through their journey from Awareness to Activation …
Instead of offering a percentage discount, offer 1 or 2 months free Long-term subscription plans help with cashflow and boost revenue. It’s common practice to incentivize these with a percentage discount, but you can get more takers by offering dollars or free months. When LOLA offered a percentage discount for a 6-month plan, people selected it …
Instead of Offering a Percentage Discount, Offer 1 or 2 Months Free Read More »
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