Month: June 2021

Strapping Yourself to The Back of Someone

Strapping Yourself to The Back of Someone Else’s Rocket The idea It’s much easier to piggyback on someone else’s success than to start something from scratch. Examples include building a plugin for a new piece of software, launching a browser extension that automates and simplifies workflows on a new platform, creating a course that explains …

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Bundling Effect

Bundling effect   Salesforce acquired Slack back in December 2020 for a record $27 billion. Slack is a chat and collaboration platform increasingly used by startups across the world. Salesforce is a massive enterprise cloud computing company. The Slack acquisition makes sense of Salesforce, it can bundle the solution with its existing enterprise offerings and …

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