Create a Different Trial Experience for Each User Segment to Increase Conversions Different types of users will have different “Aha” moments. Boost your conversion rate by emphasizing different actions and features to different user-types during their trials. Initially, MYOB was offering the same trial experience to every user. But when they realized that the aha moment differed …
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Engineering-as-Marketing The biggest problem engineers-turned-founders face is marketing. They don’t know how to drive awareness of their product! SEO is the biggest channel to drive awareness and conversions. When you think of SEO or Organic Search, you probably think of Content Marketing. While CM is a very powerful tool in the right hands, not every founder …
Decrease Your Unsubscribe Rate by Sending a Newsletter Issue Immediately After Someone Subscribes When you get a fresh newsletter subscriber, don’t make them wait until your next issue. Send a sample issue to whet their appetite and decrease unsubscribes. Provide value immediately by sending new subscribers a sample issue. The sample could be your most …
Strengthen Your Personal Brand by Creating Your Own Reaction Gifs Responding with emojis and generic gifs is for the birds. Create your own reaction gifs to strengthen your brand, and have a little fun while you’re at it. Ramli John of ProductLed made 33 of his own reaction gifs, and it only took about 20 minutes. He included …
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