Month: July 2021

Increase Conversions by Different Trial Experiences

Create a Different Trial Experience for Each User Segment to Increase Conversions Different types of users will have different “Aha” moments. Boost your conversion rate by emphasizing different actions and features to different user-types during their trials. Initially, MYOB was offering the same trial experience to every user. But when they realized that the aha moment differed …

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Decrease Your Unsubscribe Rate by Sending a Newsletter Issue Immediately After Someone Subscribes When you get a fresh newsletter subscriber, don’t make them wait until your next issue. Send a sample issue to whet their appetite and decrease unsubscribes. Provide value immediately by sending new subscribers a sample issue. The sample could be your most …

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