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Earn media mentions by giving journalists your product for free

 

Getting media attention and reviews is important, but it doesn’t have to be hard. Give your product to influencers and journalists for free and request a review.

When Airawear launched their product on Kickstarter, they got double their funding goal. The biggest reason for this was earned media mentions — and apparently, they were pretty easy to get. 

They just sent their (physical) product to journalists and influencers. Those people tried it out (because why not?). And many wrote reviews and articles about it, placing the product on some prominent websites. 

But of course, you don’t want to give your product away willy nilly. 

Find people who have reviewed (or featured) similar products. You can do this by entering your competitors into tools like Ahrefs or Semrush and checking out which domains link to them. Reach out to the authors by using a tool like Hunter or DMing them on their socials, and then give them free access to your product.

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Snippets

  • Now you can edit search queries on Google with more convenience. Press “/” to “jump to the search box”. It will open the search field and allow you to start typing. The cursor appears at the end of your existing/current query.
  • Looking for an open-source Calendly alternative then checkout Calendso. Self-host it, or have it hosted by them. It’s white-label by default and integrates seamlessly into your business with advanced customization and the open API.
  • Make replying to emails less tedious and time consuming by using Flowrite. It supercharges your daily communication by turning words into ready-to-send emails, and messages using AI. It also adapts to your daily tasks and personal style.
  • Product Shot – a free tool to make better-performing product screenshots by keeping the focus where you want it to be.
  • Build your SaaS so you never have to hire a support person.
    • make a sensible, simple UI
    • use micro-copy to explain how things work and what will happen as users use the product
    • write self-serve documentation for everything else, and update it after every question you get. (Tweet link)
  • The distance between your dream and reality is called action. (Tweet link)

Worth Reading

  1. The ideal Ad naming convention for creative analysis

  2. Interested in learning more about angel investing? Steal Paul Yacoubian’s 20 point scoring formula for evaluating early-stage VC backed startups

  3. “Spend $100 and get $5 off next time” loyalty programs don’t actually make people spend more. But they increase lifetime value.

Like this Marketing Goodness? Get the next issue directly in your email inbox. Check advertising options and connect on Twitter and Linkedin.

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