Bundling effect Salesforce acquired Slack back in December 2020 for a record $27 billion. Slack is a chat and collaboration platform increasingly used by startups across the world. Salesforce is a massive enterprise cloud computing company. The Slack acquisition makes sense of Salesforce, it can bundle the solution with its existing enterprise offerings and …
The state of link building report 2021 Aira has published its state of link building report. They surveyed 150 professionals from the digital marketing industry. The goal was to identify the link-building approaches they use, and how they approach things like measuring link value, return on link building and so on. Here are some interesting screenshots …
Want to boost conversion? Make your CTA solution-based Get rid of CTAs that are service-based. Example of service-based CTA: Contact Us to get a free consultation. Instead, try to describe the solution that your product/service will offer. Example of solution-based CTA: Contact Us to learn how our marketing experts can help you grow your …
Update your affiliate terms and conditions HypeFury, a smart Twitter scheduling tool, just started making $6K MRR within 6 months mainly due to the affiliate program. As Yannick was just checking his tool in Google search, there was an ad on top of it with a nice Trademark icon, but the problem was ‘he …
Increase your blog’s traffic by moving it from a subdomain to a subfolder In a 2017 case study, one company achieved an increase in organic blog traffic of 65.3% within 2 weeks by switching their blog from a subdomain (e.g. subdomain.domain.com) to a subfolder (e.g. domain.com/subfolder). Another went from essentially nowhere in the Google rankings for their …
Get more traffic by adding topics from high-ranking articles to your post If your blog post needs a boost, a simple Google search can point you in the right direction. Get your post to rank for more keywords by adding new sections according to what top-ranking pages include. By expanding your blog post to …
Get More Traffic by Adding Topics from High-Ranking Articles to Your Post Read More »
Use welcome email for conversion or conversation Welcome email generally gets 50% open rates. So there are two ways to get the most out of it i.e upselling them or starting a conversation. Josh Spector of For The Interested‘s welcome email promoted various products and resources until he decided to cut it down and …
Conversion vs Conversation, & How To Increase Conversions Read More »
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