Share this post
Share on twitter
Share on facebook
Share on linkedin

Bundling Effect

Bundling effect

 

Salesforce acquired Slack back in December 2020 for a record $27 billion.

Slack is a chat and collaboration platform increasingly used by startups across the world. Salesforce is a massive enterprise cloud computing company.

The Slack acquisition makes sense of Salesforce, it can bundle the solution with its existing enterprise offerings and boost Slack’s distribution.

Some say this is the only way Slack could have survived against Microsoft Teams.

 

Slack vs Teams

Microsoft launched its enterprise communication app MS Teams back in November 2016. It was welcomed to the business by Slack with a full-page ad in the New York Times.

In this “open letter” Slack boldly claimed that Microsoft will find it hard to match Slack’s commitment to user success and delight.

And that Slack was here to stay.

In the 4 years since everyone has cheered Slack as the underdog in this battle – it is seen as an independent, brave software company fighting the might of Microsoft on its own.

Back in 2016, Slack had 4 million users. By 2020, it could increase its user base to 12.5 million.

When MS Teams was launched, it was bundled with Microsoft’s Office 365 plan that users had already paid for.

On Day 1, MS Teams had 115 million users.

That’s the essence of this David vs Goliath battle.

When the choice is between slightly better software and a feature-packed bundle with mass distribution – The bundle is likely to win out.

Salesforce acquiring Slack is an attempt to neutralize the massive distribution advantage that Microsoft has.

And leverage the power of bundling.

Popular bundles from the tech giants:

  1. Microsoft Office 365 – MS Office suite + OneDrive + Outlook + Teams.
  2. Google Workspace – All of Microsoft’s offerings + some unique offerings like forms, sites, and Jamboard
  3. Adobe Creative Cloud – 20+ tools for creatives including Photoshop and Illustrator.

Bundles by Startups:

  1. Dropbox – Cloud storage + e-signature + Productivity and Collaboration tools
  2. Superhuman – Fast Email + Gmail’s Addons built from the ground up.
  3. Humble Bundle – Bundling games from indie developers (Sold to IGN)
  4. Notion – Bundles Google docs + Trello + Airtable + Dropbox Paper + Asana

Sponsor

Nerd Gaggle Newsletter →

 

A newsletter for Adult Nerds who love The Dragon Prince, Fantasy and Sci-fi, Fanfic and other Nerd things. Join our newsletter to be sent links to Fanfic, Tabletop nights, collectibles, Cosplay and much more. Free to Join.

Support us by sponsoring an issue sent to our 2000+ subscribers each week. (US audience: 86%)

Snippets

  • TidyTag — LinkedIn is messy. And it gets worse with more and more connections. Start segmenting your LinkedIn connections with custom tags.
  • TinyVid — Set your desired file size and TinyVid will make it happen. It’s built to solve a very modern headache: getting a video to fit a file size limitation.
  • WeLoveNoCode tutorials is a free database of NoCode lessons for such tools as Bubble, Webflow, Zapier and hundreds more!
  • Google is rolling out the June 2021 Core Update. This will be followed by the July 2021 Core update.
  • @Tyler Tringas — Many forget step #1 of producing great content: do interesting things.
  • @Blake Emal —  Content 101: It’s not quantity vs quality. Quantity leads to quality.
  • @Jeremy Moser — Great marketers understand who their audience is now and who their audience wants to become.
  • @Brian Dean — Untapped niche: Twitter marketing agency. There are a million agencies that specialize in Instagram, Pinterest etc. But very few focus on Twitter.
  • @Jakob Greenfeld — Smartest marketing strategy: get lots of early feedback. Beta testers will become emotionally invested in the project’s success and hence help you get the word out.
  • @Motivation — If you don’t pick a day to relax, your body will pick it for you.
  • Whether you think you can or think you can’t, you’re right. Henry Ford

Worth Reading

Who is running faster?

Like this Marketing Goodness? Get the next issue directly in your email inbox. Check advertising options and connect on Twitter and Linkedin.

Share on twitter
Share on linkedin
Share on facebook
Share on whatsapp
Community Members

MC - Friends​

Get lifetime access to

Join Marketer Crew and get a weekly email full of...

Treat your inbox to Marketer Crew

We both know exit
pop-ups are lame but..

This is the only way to share exclusive content and stay in touch with my readers.

Your privacy is most important. 

Unsubscribe at any time.